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title: "1.6.2 Rethink"
canonical: "https://wiki.groenkennisnet.nl/space/BMFFT/195264513/1.6.2%20Rethink"
format: markdown
---
The second key strategy to implement dematerialisation on R-ladder is ‘rethinking’. The Rethink approach is typically applied at the design phase, where the decisions to create a new product are made.  In this video, we will explain the Rethink strategy and how we can apply it in the design phase in the following video.

> Macro (iframe)