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title: "1.3 Consumer Research"
canonical: "https://wiki.groenkennisnet.nl/space/BMFFT/191135745/1.3%20Consumer%20Research"
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The success and the failure of a new product are highly determined by consumer behaviour. But why? And how can we investigate consumer behaviour when introducing a product? In this video, consumer behaviour researcher Arnout Fischer, highlights the importance of understanding basic factors to gain insights into consumer motivations, perceptions, and attitudes towards new biobased products in the textile industry.

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